SocialAgency: Social Marketing and SpreadFast

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    資料紹介

    Why Care Social Media for Viral Marketing?
    Social Marketing with Social Application
    Social Agency: Social Media Marketing Visionary
    Social Agency’s SpredFast Platform
    SpredFast’s Features and Benefits
    Cast Study: Belo Corp.
    Screenshots: How SpredFast works on Social Media?
    Do You Have Any Questions?

    資料の原本内容

    *
    Social Agency, Inc
    February, 2009
    Social Agency:
    Social Marketing and SpredFast
    *
    Why Care Social Media for Viral Marketing?
    Youths have made online social activities a “lifestyle” while adults are engaging in more social activities on social media (Facebook, My Space, Bebo, Orkut, etc.)
    41% of all youths visit a social networking site daily
    (Forrester Research, “Social Technographics”, 04/2007)
    Social Marketing with Social Application
    Social application allows more user interactivity and increases the probability of viral adoption, customer loyalty and brand awareness.
    (Forrester Research, “Facebook Offers a Ready-Made Marketing Platform”, 12/2007)
    Listening
    Understand how consumers approach social media and technology
    E.g. Earnst and Young Careers, Profile research
    Speaking
    Create an emotional attachment: advertising based on network
    E.g. Sponsored groups (Jeep, Apple), Advertisement
    Energizing
    Excite your biggest fans: word of mouth
    E.g. Victoria’s PINK, Applications
    Supporting
    Peer-to-peer support
    E.g. Customer created groups
    Embracing
    Members become contributors
    E.g. Sponsored groups
    Social Agency: Social Media Marketing Visionary
    We helps our clients develop and implement a coherent set of actions aimed at taking advantage of social media (SM) and viral marketing.
    We provide:
    Help you understand market opportunity, competitive assessment and how to approach rolling out a social media program
    Strategic assessments
    Social marketing roadmaps
    Gap analysis
    Competitive analysis
    Design, develop and implement SM marketing solutions using both our proprietary technology, SpredFast product suite, and third-party point solutions
    Social applications
    Widgets
    Micro sites
    Help you properly manage your SM marketing programs by using our social marketing knowledge, analytics & insights, creative and technical skills
    PR Blogging
    Social network embedding
    Forum moderation
    User-generated content management
    1. SM Consulting Service
    2. SM Marketing Tools
    3. SM Management Service
    Social Agency’s SpredFast Platform
    SpredFast platform provides configurable applications that enable clients to easily extend their brand reach and customer loyalty
    SpredFast
    Select and Configure Social App
    Select and configure an application from the application library
    Publish and Deploy
    Select the social networks to publish and deploy the application(s)
    Monetize
    Brand or select criteria for targeted advertising
    Usage Reporting & Tracking
    View detailed analytics on your application’s virality
    Applications can be quickly deployed across multiple social media allowing for faster/increased customer reach
    You will get insight into the social graph of users and interactions
    SpredFast’s Features and Benefits
    Listening
    Understand how consumers approach social media and technology
    Speaking
    Create an emotional attachment: advertising based on network
    Energizing
    Excite your biggest fans: word of mouth
    Supporting
    Peer-to-peer support
    Embracing
    Members become contributors
    Publisher interface
    Profile box
    Application bookmark
    Application directory entry
    Notifications of behaviours in feeds & wall
    Invite friends
    Accept user info
    User privacy
    Metrics module
    Admin interface & controls
    Cross-platform functionality (Facebook, MySpace, Bebo, Orkut, Hi5, WordPress, LinkedIn (must apply))
    Base Functionality
    Base functionality
    Ad engine
    RSS content feed
    Forum (integration with existing forum)
    Wall
    App user pics
    User-generated groups
    Ratings & reviews
    Quizzes
    Multimedia: Video, Podcasts, Photos
    Basic App
    Enhancements
    Contests
    Users vote, Submission of ideas, Other Apps.
    Scheduler / Events
    Users personalize schedule, Printable schedule
    Etc.
    Your Accomplishments
    Cast Study: Belo Corp.
    SpredFast’s webisode solution is allowing Belo to have a single administration interface for all point solutions – content management, website, social apps and widgets.
    Website
    Social Media
    Widgets
    Listening,
    Speaking, Energizing,
    Supporting,
    Embracing
    SpredFast
    Screenshots: How SpredFast works on Social...

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