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TARO YAMADA
692 3-29-6,Ikejiri, Setagaya-ku,Tokyo 154-002X
HOME TEL:03-3987-XXXX
　
Cellular:090-6824-XXXX
E-mail: yamataro@happycampus.co.jp
BACKGROUND SUMARY
A Marketing Executive with strong marketing skills through over 15 years experience in foreign-based consumer product companies in Japan. Excellent record of creating innovative strategies and new business intiatives to increase market share and corporate profits.
JOB HISTORY AND MAJOR EXPERIENCES
Paris insurance Japan.K.K. NOV.2000 - DEC.2000 Account Director,reporting to Managing Director
Responsible for Zurich Insurance Japan account regarding brand consultation and one-to-one marketing implementation. The primary role included developing communication strategy that helps to establish Zurich's strong brand presence in Japan.
5th Avenue Japan.K.K. JAN.1999 - OCT.2000 Marketing Director,reporting to President
5th AvenueJapan is a subsidiary of US Rexall Sundown Inc (Florida) that is No.1 healthcare product company in US. The Japan branch was newly established in January 1999 to start up business in Japan. While merger of the company by a Netherlands company, Royal Numico in Otober 2000, Directors and above positions were closed due to downsizing f the organization.
Planned and implemented annual and mid-term marketing strategies including new product development, sales promotion, brand building, PR e-business planning, corporate events and training programs. TheYear 1 sales reached \5 billion with over 10% net profit
Managed company P&L except administrative sections to achive the top and bottom line target
Developed and launched meaningfully differentiated new products (approx. 50SKUs) both Health Care (vitamins/minerals/herbs) and Personal Care (skin care/hair care/body care) categories by working with US R&D team
Managed supply chain operation including forecasting,production,importing process and inventory control work closely with US Operation team
Planned and established a flag-ship retail store "RX Showcase" as a showcase of the company to increase its awareness and product uniqueness
Lead and cleared legal issues by working with the law firm especially for product launch hurdles and local distributor agreement
Developed excellent marketing organization with 9 of professionals to achieve the company goal
Rockwell Japan Limited AUG.1995-JAN.1999 Category Manager, reporting to Marketing Director
Managed Categories:　　Foods & Beverages, Nutritional Supplements, Pet Foods
Managed the assigned categories performed over \50 billion annual sales approximately 25% of the total company revenue.
Planned and developed annual and mid-term marketing strategies including a presentation to the senior management both of the affiliate and headquarter
Planned, developed and launched a brand new Healthy Foods line by having strategic alliance with Japan-based major food companies. Managed all the rollout plans - this incldes identifying the partners, concept/product research, creating brand positioning, advertising/promotion and supply chain management. Achieved incremental sales of\3 billion in the Year 1.
Planned and implemented one-to-one marketing programs to increase sales per customer utilizing demographic data as well as purchase pattern record
Monitores and analyzed competitor's marketing activities and implemented countermeasure programs for the assigned categories
Managed 8 subordinates including five Product Managers
Manhattan Wine Japan OCT.1993 - AUG.1995 Marketing Manager, reporting to Marketing Director
Managed Brands:　Nuntain Dew, 7UP, Wilson Sport Drink, Oolong tea and other new products
Planned and executed annual marketing strategies and plans for the assigned brands including various advertising and promotion activities with the advertising agencies (BBDO). Achieved sales growth of 200% + of Mountain Dew brand with new theme of advertising campaign.
Developed and launches various new products and upgraded existing product profile by cooperating wit...